{"id":81486,"date":"2025-03-07T07:29:00","date_gmt":"2025-03-07T01:59:00","guid":{"rendered":"https:\/\/themehunk.com\/?p=81486"},"modified":"2025-03-06T17:54:29","modified_gmt":"2025-03-06T12:24:29","slug":"google-tag-manager-and-website-tracking","status":"publish","type":"post","link":"https:\/\/themehunk.com\/fr\/google-tag-manager-and-website-tracking\/","title":{"rendered":"What Is Google Tag Manager? How To Use It For Easy Website Tracking?"},"content":{"rendered":"

Overview \u27a3<\/mark> <\/strong>Google Tag Manager is used to manage tags that are used to track websites without changing the core code. It is seamlessly integrated with Google Analytics, Google Ads, Facebook Pixels, Linked In, etc. Tracking is done by setting tags, triggers, and variables.<\/p>\n\n\n\n

Google Tag Manager (GTM) is a free tool from Google that allows marketers and webmasters to manage and deploy marketing tags (like tracking pixels, analytics tags, and others) on their website or mobile app.<\/p>\n\n\n\n

Instead of manually editing the website’s code<\/a> every time you want to add or update a tag, you can use GTM (Google Tag Manager) to implement and manage tags through an easy-to-use web interface.<\/p>\n\n\n\n

Google Tag Manager has simplified things, like you can add tags easily. Since it helps to deploy the marketing tags, marketers often use it.<\/p>\n\n\n\n

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