Add Google Analytics to WordPress Website Using Site Kit 2023

What is Google Analytics?

Google Analytics is a powerful web analytics service offered by Google. It allows website owners and marketers to track and analyze various aspects of their website performance and visitor behaviour. It is one of the most popular web analytics services in the world used by millions of websites and apps.

Google Analytics collects data about website visitors, including their location, device, browser, and search terms. It also tracks how visitors interact with the website, such as which page they visit, how long they stay on each page, and what action they take, like clicking on the link or filling out the forms.

Why Should You Add Google Analytics to WordPress Website

There are multiple reasons why you should add Google Analytics to your WordPress website. Some of them are:

• Google Analytics helps you track the number of visitors to your website, how they found your website, and what pages they visit. This data will help you know where they come from and what they are interested in.
• It helps you to learn your website’s visitors, including demographics, interests, and geographical locations. This information enables you to improve your website content and marketing strategies to meet their needs.
• It can help you track user engagement metrics, such as page views, session duration, and bounce rate. This information helps you to understand which content your visitors like and which content needs improvement.
• Google Analytics provides data on your marketing campaigns, including traffic sources, click-through rates, and conversion rates. This information can help you allocate your marketing budget more effectively to get better results.
• Google Analytics provides real-time data, allowing you to see how many users are currently on your site, which pages they visit, and where they are located. This helps you to see the impact of your promotions and changes you made on your site.

How to Add Google Analytics to WordPress Website

There are two ways to add Google Analytics to a WordPress website, by using the plugin and by manually adding the tracking code.

The easiest and most user-friendly way to add Google Analytics to your website is by using a plugin. There are many plugins available, including Site Kit by Google, Monster Insights, etc. that can help you add Google Analytics to your site. Here we share the step-by-step process:

• Login to your WordPress dashboard as administrator.
• Navigate to “Plugins” and click on “Add Plugin”.
• Go to the search bar and search the Google Analytics plugin you want to use.
• Click “Install Now” and “Activate” the plugin.
• After activating you can see the plugin has come in the plugin section.
• Now go to the plugin dashboard and follow the on-screen instructions to authenticate and set up Google Analytics.
• Now create your analytics account.
• Now go to the dashboard and you can see the different options, including traffic, content, speed, and monetization.

This is how you set up the Google Analytics plugin on your site. Once you have added the plugin to your WordPress website, it will start tracking your site. You can see your website data in Google Analytics.

You can watch the Video tutorial below on – How to Add Google Analytics to a WordPress Website.

Tips to Add Google Analytics to WordPress Website

Here are some tips for adding Google Analytics to your WordPress website:

• It is suggested to use the plugin for adding Google Analytics. Plugins provide a user-friendly interface for managing your Google Analytics account.
• Make sure that you are using the correct tracking ID. You can find the tracking ID in your Google Analytics account.
• To take advantage of Google Analytics, it is advised to regularly review the reports. Analyze metrics, like traffic source, user behaviour, and conversation rate. Use this data to improve your content.
• Make sure to keep your plugin and WordPress up to date to ensure security and compatibility.
• After adding Google Analytics to your site, give it some time to start collecting data.
• To get accurate data exclude your IP address from tracking to prevent internal traffic. You can do this by setting up an IP filter in your Google Analytics account.

By using these suggestions, you can effectively add Google Analytics to the WordPress website. This will help you to get important insights and make smart decisions for your website.

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