Are you looking to enhance the functionality of your WooCommerce-powered online store? Creating and launching an online store is a great achievement, but it’s important to make sure your store remains competitive.

One way to enhance the customer experience is by using WooCommerce product filters. If you’re unsure how to add product filters, don’t worry! In this article, we will discuss how you can maximize the benefits of this key WooCommerce feature by adding fantastic product filters.

There are several ways to add product filters to your WooCommerce store. You can choose from a variety of plugins and extensions that are specifically designed to help you create and customize product filters to suit your store’s unique requirements.

So if you’re looking to take your online store to the next level and stay ahead of the competition, consider adding product filters to enhance the functionality of your WooCommerce-powered store today.

WooCommerce Product Filters: What Are They?

The WooCommerce product filters are a great way to help your customers quickly and easily find the products they’re looking for in your catalogue.

By adding these filters, you can give shoppers the ability to sort through your products by different attributes like size, material, colour, design, and price.

You can even customize the filter settings to help customers find popular products, top-rated items, and any available sales or discounts. This makes shopping in your store a breeze!

Plus, with the option to save search combinations, customers can easily pick up where they left off when they’re ready to make a purchase. It’s a win-win for everyone!

Why Should WooCommerce Products Be Filtered?

When it comes to e-commerce, making sure your customers have a great experience is key to the success of your store. No matter how great your marketing is, if your customers have trouble finding what they need, it can impact your sales.

That’s where WooCommerce product filters come in – they help you create easy-to-navigate product categories that make shopping a breeze for your customers.

Advantages of Adding a Product Filter.

  • Improved user experience: Product filters make it easier for customers to find exactly what they are looking for, leading to a more efficient and satisfying shopping experience.
  • Increased conversion rates: By enabling customers to narrow down their options based on specific criteria, product filters can help increase the likelihood of a purchase.
  • Enhanced product visibility: filters allow customers to explore a wider range of products within a category, increasing the chances of discovering new items and making additional purchases.
  • Customization options: Product filters can be tailored to suit the specific needs and preferences of different customer segments, allowing for a more personalized shopping experience.
  • Time-saving: Filters enable customers to quickly and easily find products that meet their requirements, saving them time and effort in the search process.
  • Better inventory management: By directing customers to the most relevant products, filters can help optimize inventory turnover and reduce the likelihood of overstocking or understocking.

Types of Product Filters to Add to a WooCommerce Store.

1. Price Range Filter: Allows customers to filter products based on their budget by setting a minimum and maximum price range.

2. Category Filter: Enables customers to browse products within specific categories, such as clothing, electronics, or home goods.

3. Brand Filter: This lets customers filter products by their preferred brands, making it easier to find products from their favourite manufacturers.

4. Size and Color Filter: Useful for stores selling clothing, shoes, and accessories, allowing customers to filter products based on size and colour preferences.

5. Rating Filter: Allows customers to filter products based on customer ratings, helping them find highly-rated products.

6. Availability Filter: Enables customers to filter products based on their availability, such as in-stock, out-of-stock, or back-ordered items.

7. Feature Filter: This lets customers filter products based on specific features or attributes, such as material, style, or product specifications.

8. Sale or Discount Filter: Helps customers find products that are currently on sale or have discounts applied.

9. Custom Filters: Depending on the nature of your products, you may also want to add custom filters such as product type, material, or any other relevant attributes specific to your store.

By adding these product filters to your WooCommerce store, you can enhance the shopping experience for your customers and make it easier for them to find the products they are looking for.

How To Add Product Filter In WooCommerce

In this article, I’ll tell you How To Add Product Filter In WooCommerce in Full site editing theme & Classic theme

1. How To Add Product Filter In WooCommerce (Classic Theme)

Make sure that you have activated Woocomerce plugin to your dashboard first.

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Step 1. Navigate “Appearance” & click on “Widget”.

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Step 2. Look for “Woocommerce Shop Page Sidebar”

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In the Widget, scroll down and look for “Woocommerce Shop Page Sidebar. and then Click on it”

Step 3. Click on the “Add block” option

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After clicking on the “Woocommerce shop page sidebar” you can see “plus” (+) it’s an Add block option.

Step 4. Add Product filter

Here, I’m Selecting Filter by price Block

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After Selecting “Add Block” you can add any Product filter by scrolling down to Woocommerce Blocks

You can choose other blocks according to your requirements, like:-

  • Filter by Attributes
  • Filter by Ratings
  • Filter by Stocks
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Here Filter by Price is added. You can “edit” or “delete” this filter anytime from the “Woocommerce shop page sidebar” through your Dashboard.

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2. How To Add Product Filter In Woocommerce (Full Site Editing Theme)

Here, We are using Vayu X Full Site Editing Theme It’s a complimentary theme designed specifically for creating websites for Ecommerce, Fashion stores, Businesses, Portfolios, Startups, IT companies, and more.

With full site editing flexibility, you can create a visually stunning website that provides a smooth and seamless experience for your visitors.

Features of Vayu X Full Site Editing Theme:

  • Fast & Responsive
  • Highly Customizable
  • Translation Ready
  • SEO Friendly

You can easily Add product filter in Woocommerce (Full site editing theme) with the help of following steps below:

Step 1. Let’s get started with our Dashboard

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Step 2. Navigate to the “Pages”option and Select “All Pages.”

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Step 3. Look for “Shop Page” & Click on it.

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After selecting “All Pages” scroll down and look for “Shop Page” & Click on it.

Step 4. Click on the “Edit site” Option.

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This is the Shop Page. Now, click on the “Edit site” Option given at top

Step 5. Click on the “Edit” Icon of the Product Catalog.

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After clicking on Edit Site, you will find the Product Catalog on the left side with an Edit icon. Click on the “Edit” Icon.

Step 6. Select “list view” and click on the group.

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Here, I added two separate columns, one for filters and the other for products.

You can add rows or columns in whatever design you prefer.

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Step 7. Select the “Add block” option.

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Click on the column or wherever you want to add a Product filter, then select the “Add block” option.

Step 8. To add blocks, click on the “Add Blocks” option and then search for “Product Filters”.

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After clicking on “Add Blocks,” you have many block options. Simply scroll down or search for Product filters. Here, I’m selecting “Filter by price.” You can change it to any other filter that is convenient for you.

You can add “Filter by Attributes”, “Filter by Ratings” and many more.

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On the Edit Site Page, “Filter by price” has been added.

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Step 9. Click on “Save”

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Step 10. Preview the site and select the “Shop” option.

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Here are the more WooCommerce compatible themes:


Q: Can I add a product filter to my WooCommerce store without using a plugin?

Ans- While it is possible to add a product filter to your WooCommerce store without using a plugin, it would require custom coding and may not be as user-friendly or customizable as using a dedicated plugin.

Q: What are some common filter options I can add to my WooCommerce store?

Ans- Some common filter options you can add to your WooCommerce store include price range filters, category filters, colour filters, size filters, and brand filters.

Q: How can I customize the appearance of the product filter in WooCommerce?

Ans- Most product filter plugins for WooCommerce come with customization options that allow you to change the appearance of the filter to match your store’s design. You can typically adjust colours, fonts, layouts, and other styling options.

Q: Are there any free options for adding a product filter to WooCommerce?

Ans- Yes, there are some free product filter plugins available for WooCommerce, such as WooCommerce Product Filter and YITH WooCommerce Ajax Product Filter. These plugins offer basic filter options and can be a good starting point for adding filters to your store.


Adding a product filter to your WooCommerce store can greatly enhance the shopping experience for your customers by allowing them to easily find the products they are looking for.

Whether you choose to use a plugin or custom code the filter yourself, it is important to consider the filter options that will be most beneficial to your store and customize the appearance to match your brand.

By implementing a product filter, you can help increase conversions, improve user satisfaction, and make it easier for customers to navigate your store and find the products they need.

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