Overview ➣ By adding the Search Product By SKU in woocommerce site, you can make the website experience smoother for users and manage it easier for yourself. In this blog, you can learn how to add the Search by SKU in Woocommerce with very easy and simple steps.

Do you know what grows a business? Right, it’s users, and like simple things. If a website is making things complicated, then they will switch to alternatives.

One such feature is SKU search. SKU search enables users to find the exact result they are searching for.

Online stores usually have hundreds of products. Users don’t encourage going through lots of pages.

Let me tell you why it is preferred by store owners. Every product has a unique SKU, it’s like an ID. When someone searches by SKU, only that product would appear with the SKU that belongs to it.

What is SKU in Woocommerce?

SKU stands for Stock Keeping Unit, a unique code assigned to each product or product variation in a WooCommerce store. It helps store owners identify, track, and manage products more efficiently.

SKUs are short and easy to identify, in contrast to product names. For example, a black medium T-shirt may have an SKU of “TS-BLK-M”.

In WooCommerce, SKUs play an important role in inventory management, order handling, and product organization. Each product can have its own unique SKU, making it easier for admins, warehouse teams, and customers to locate specific items quickly.

Benefits of the Search Product by SKU Feature in Woocommerce

It can significantly improve product discovery. Let’s see some benefits

  • Faster Product Search – Customers can instantly find exact products using SKU numbers. It reduces the time spent browsing multiple categories.
  • Better User Experience – Makes product searches more accurate and reliable, and improves shopping convenience for returning customers.
  • Ideal for B2B and Wholesale Stores – Business buyers often search products using SKUs, which simplifies bulk and repeat ordering processes.
  • Improved Inventory Management – Store admins can quickly identify products by SKU, which makes inventory tracking and support easier.
  • Increased Conversions – Faster product discovery can lead to more sales, and users are more likely to complete purchases quickly.

How to Add Search Product by SKU in WooCommerce?

In this tutorial, we will be using the Advanced Product Search Pro plugin.

Log in to your WordPress dashboard. Upload the Advance Search Pro plugin from the Plugin Upload section.

After activation, you will see the ThemeHunk section in your dashboard. Go to ThemeHunk and click on Advance Product Search Pro.

Search Product By SKU in WooCommerce

First, you will see the methods to integrate the Search bar into your website. You need to come to the Search Configure section.

Enable the SKU button.

Make sure your products have an SKU set. Otherwise, you can set it from Edit Product or Quick edit.

Now, let’s test it on the website.

As shown in the above GIF image, you can see that when I searched “brush”, it displayed searches related to brushes. But as I wrote the SKU of the product, only that product is displayed in the result.

Scope of SKU Product Search in Woocommerce

Let’s see how this can n be used in online stores

  • Useful for Large Product Catalogs – SKU search is highly beneficial for WooCommerce stores with large product catalogs. It helps customers quickly locate products without manually browsing through multiple categories or pages.
  • Supports Multiple Store Types – The scope of SKU search extends across many types of online stores, including electronics, fashion, automotive, hardware, medical equipment, and wholesale businesses.
  • Helpful for Product Variations – SKU search also improves the discovery of product variations. Customers can search for a specific size, color, model, or variation using its unique SKU code, making the shopping experience more accurate and convenient.
  • Better Admin and Search Efficiency – For store administrators and support teams, SKU search simplifies inventory management, product tracking, and customer support. It also enhances the overall search functionality of the WooCommerce store by delivering faster and more precise search results.

Why “Advance Product Search Pro”?

Let me tell you why I chose the Advanced Product Search plugin, if I have other plugins as well. Apart from the SKU feature, there are several more features that this plugin provides, which are strongly recommended for an online store.

  • Search Query – You can get what users are searching for and on which products users clicked. With this feature, you can track customer search terms in WooCommerce to understand user behaviour, improve product visibility, and optimize store search performance effectively.
  • Fuzzy String & Synonyms – This helps the plugin suggest the related results even if users mistype the spelling. Second, users will get related results if they type different terms of the same product, for example, if they type “Pants” and you have Trousers, Search will display Trousers in the results.
  • Search Analytics – This allows integrating Google Search Analytics into your theme. You can get the analytics about what users are searching on your website. You can use this data to further develop your strategy.
  • Boost Search – You can do “Batch Indexing,” which ultimately helps improve website speed.

FAQ

Q. Can customers search product variations using SKU?

Ans. Yes, please give a separate SKU to each variation for better Search accuracy in different sizes, colors, or models.

Q. Will SKU search work with AJAX search plugins?

Of course, in fact, the plugin “Advance Product Search” is an AJAX-powered plugin.

Q. Does SKU Search Affect Website Performance?

Ans. SKU search generally has minimal impact on website performance when properly optimized. However, stores with very large product databases may experience slower search results if inefficient search plugins or poorly written custom code are used.

Q. Is Coding Knowledge Required to Enable SKU Search?

Ans. Some plugins facilitate users to add SKU users without any coding knowledge, as we did here. Although if you want to add a SKU search without any plugin, you may need to write some lines of code.

Q. Can SKU Search Work on Mobile Devices?

Ans. Yes, this plugin is tested on mobile devices, and it gave a positive response. It works fine on all devices, including mobile.

Conclusion

So this is how you can add Search by SKU in Woocommerce. This is one of the easiest methods to do so.

By following these steps, you can provide users with the best experience. SKU search is not just a technical improvement but a practical feature that benefits both store owners and customers alike.

This feature is especially valuable for stores with large inventories, multiple product variations, or wholesale customers who frequently search products by item codes.

So this is the end of this blog. If you have any doubts or queries, feel free to ask in the comment box.

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