If you want to step into the world of online shopping with the free eCommerce website design templates, you are in the right place.

In the fast-changing world of online shopping having a website that looks visually appealing and easy to use is crucial for success.

Whether you want to sell handicraft items, start a wholesale business of any product, or run a clothing store, you need an engaging and professional eCommerce website to reach a maximum number of customers.

Designing an eCommerce website may seem like a daunting task, but there are many free eCommerce website templates and designs available on the internet that make it easy to create a website even for beginners who don’t need coding skills and experience.

What to look for in Free eCommerce Website Design Templates?

When going through free eCommerce design templates, there are some key features to look at that can make your online store successful. Let’s check these features:

  • Responsive Design Ensure that the template automatically adjusts in any device or any screen size, including mobile, tablet, and laptop.
  • User-Friendly Interface Ensure that the template provides easy navigation. A well-organized layout helps customers easily find products and information, and a straightforward checkout. This enhances the user shopping experience.
  • Visual Appeal Make sure the template has a clean and professional look that suits your brand image.
  • Customization Options Check your template to provide easy customization, allowing you to edit colors, fonts, and layout elements that match your brand identity.
  • Essential eCommerce Features Make sure the template offers essential eCommerce features like product display with clear images, a shopping cart, a wishlist, and an easy checkout process (including payment gateways).
  • Speed and Performance Website speed and smooth navigation are crucial for user experience.
  • SEO Friendliness To get a higher rank on search engines, the template must have SEO features or compatibility with popular SEO plugins.

Free eCommerce Website Design Templates

In this article, we have compiled some of the best free eCommerce website design templates that make it easy for you to have a website that not only looks professional but also ensures user-friendly navigation.

Ready to take your online store to the next level? Dive into the success with these easy-to-use and free templates today.

Open Shop

Fashion & Accessories Outlet
Best ForSpeed and Conversion

Open Shop is a professionally designed WooCommerce theme that looks great on all devices.

It has 3 free eCommerce website design templates that provide ample ways to promote your products. Live customizer lets you preview changes instantly.

This theme seamlessly integrates with WooCommerce, making it easy to set up your store. It features neatly organized sections for various product categories and social media icons that help you reach wider customers.

Key Features

  • Ajax Search
  • Product Quick View
  • Product Image Hover Style
  • Fast and Responsive
  • User-friendly
  • SEO Optimized

Fashion Shop Mania

fashion shop mania
Best ForOverall features and smooth navigation

If you have a fashion store and need a free eCommerce website design template that is well-organized and easy to use, Fashion Shop Mania is the ideal choice for you.

Its clean layout allows you to easily add products on the home page and different category sections. It has a quick search bar, product comparison, wishlist, and a shopping cart that enhances the customer’s shopping experience.

The template integrates with the popular Elementor page builder that lets you customize the site that match your brand identity.

Key Features

  • Fast and Responsive
  • SEO Optimized
  • Page Builder Compatible
  • Multiple customization options
  • Various eCommerce functionality
  • User-friendly navigation


Blur is a Free eCommerce Website Design Template.
Best ForFull Site Editing

If you want to create an online store with a free block-based theme template, Blur is the best that suits you most.

It is fast, lightweight, and works perfectly with WordPress full site editor which allows you to modify every part of your site, including color, font, and page layout.

Blur offers different pre-built patterns and blocks that can help you build any eCommerce store, including fashion, footwear, furniture, and grocery.

Key Features

  • Full Site Editing
  • Pre-made Patterns
  • Floating Cart
  • Social Media Integration
  • Responsive
  • SEO-friendly
  • Easy to use

Top Store

Electronics Store for WordPress
Best ForPowerful eCommerce features

Top Store is a neatly crafted theme designed with an online shopping store in mind. You can use its pre-designed free templates after theme installation.

The templates are highly flexible and come with a user-friendly interface, allowing you to easily personalize your store effortlessly.

The built-in WooCommerce plugin integration makes it even easier for you to effortlessly showcase and manage your products on your site. It includes a top slider layout, product carousel, Woo category slider, product list layout, and more.

Key Features

  • Ajax Search
  • Dropdown cart
  • Product Compare
  • Social media integration
  • Integrates with eCommerce plugins
  • Responsive and SEO-optimized


generatepress store 225
Best ForSpeed and Usability

GeneratePress is another perfect option for creating an online shopping store website.

You don’t need to touch a single line of code because it comes with the block-based website builder and also supports page builders like Elementor and Beaver Builder which can take your site-building work to the next level.

It’s fully integrated with WooCommerce, which allows you to open your online store in minutes.

Key Features

  • Lightweight and Fast
  • Page Builder Compatible
  • Support Block Editor
  • 60+ color controls
  • Dynamic Typography
  • Dropdown menus


neve pet shop 21
Best ForFlexibility and Ease-of-use

Neve provides sleek, versatile, and user-friendly templates that make it easy for visitors to browse your products.

It offers a wide variety of starter sites, including pet stores and fashion shops, which you can customize with a page builder to make your own.

The theme includes multiple eCommerce features that can take user’s shopping experience to the next level. It is fully responsive, so customers seamlessly browse your site on any device.

Key Features

  • Fast and lightweight
  • Supports Page Builder
  • Gutenberg Compatible
  • Global Color Palettes
  • Advance Typography
  • Translation ready


zita woocommerce
Best ForSpeed and Performance

Zita is an ideal WordPress theme for your eCommerce store website. Thanks to its multiple templates and features, you can get started on your website in no time.

It is compatible with Elementor, Brizy, and more page-builder plugins that let you customize every aspect of your site without coding.

Zita seamlessly integrates with the latest version of WooCommerce, ensuring your online store operates smoothly. It also offers you essential eCommerce tools to easily create your professional online store.

Key Features

  • Super Fast and Lightweight
  • Highly customizable
  • Compatible with Page Builders
  • Unique Header and Footer layouts
  • Mega Menus
  • Fully Responsive


astra clothing 31
Best ForCustomization and Speed

Astra is a popular multipurpose WordPress theme to create any type of website. It is compatible with page builders to create your shopping store website quickly.

It comes with a selection of free eCommerce website design templates that you can choose based on your specific needs.

The templates are equipped with all the necessary eCommerce features you need to design your online store website. Its elegant design showcases your products in the best possible way.

Key Features

  • Mobile-friendly
  • Easy customization
  • Global Color Palettes
  • Integrates with Page Builders
  • Simple navigation
  • Attractive product pages


woostify 126
Best ForUser Experience

Woostify is another great option for all kinds of stores. It has a beautiful layout and lots of features you need to get started on your site.

The theme works perfectly with Elementor, Site Origin, or other page builders, ensuring that you can easily customize your site as you require.

The theme is fully integrated with WooCommerce and compatible with other plugins like BuddyPress, OrbitFox, and Yoast.

Key Features

  • Page Builder compatible
  • Product page style
  • Listing layout
  • Wishlist
  • Live customizer
  • Highly Responsive


botiga 132
Best ForSearch Engine Optimization

If you want to build a classy and minimalistic shopping store website, the Botiga template is worth trying.

The theme is integrated with Elementor and the block editor for easy customization. You can quickly edit any page with its easy-to-use drag-and-drop interface.

It offers a clean homepage layout to display a featured collection, highlighted section, and featured category. Also, It has a dedicated blog page where you can write a blog for your products.

Key Features

  • Compatible with Block Editor and Elementor
  • Highly Customizable
  • Card layout
  • Add to cart
  • Quick View
  • Mini cart
  • Fully Responsive


oceanwp free store 12
Best ForWooCommerce features

OceanWP is a clean and multipurpose WordPress theme with some free eCommerce website design templates that you can install in one click.

It includes different header and footer templates, color options, and Google font options. Thanks to page builder compatibility, you can set up your website quickly and easily.

OceanWP is ideal for creating many online stores, including jewelry and fashion. It integrates seamlessly with WooCommerce to ensure your products are displayed in the best way possible.

Key Features

  • Mini cart
  • Product quick view
  • Add to cart
  • Product filter
  • Highly customizable
  • Fully Responsive


Best ForOverall Website Experience

Do you want to launch an eCommerce store that truly matches your brand? Storefront is one of the best options for creating a website as it is designed by WooCommerce core developers.

On the homepage, you can feature product categories, recent products, top-rated products, and on-sale products, making an engaging shopping experience for visitors.

Storefront is deeply integrated with WooCommerce, and WooCommerce extensions, and provides various customization options to personalize your store.

Key Features

  • Multiple layout and color options
  • Various widget region
  • Advanced Search
  • Shopping cart
  • Product filter
  • Fully Responsive
  • Accessibility Ready

Big Store

Electro Store WordPress Theme Template
Best ForFlexibility and Usability

Big Store is a WooCommerce WordPress theme specifically built for shopping stores.

It comes with 2 free eCommerce website design templates that are ready to showcase your products on any screen size.

Its attractive and responsive layout features a tabbed product carousel section, ribbon section, banner section, top slider section, and more.

The theme is fully integrated with WooCommerce, All in One Woo Cart, Variation Swatches, and Lead Form Builder.

Key Features

  • Header and Footer combinations
  • Ajax Search
  • Product Compare
  • Product Filter
  • Mega Menu
  • Highly Customizable
  • Fully Responsive


Q: Are free eCommerce templates suitable for any online store?

Ans: Yes, free eCommerce templates are suitable for all types of online stores, from startups to established businesses. These templates come with different features and customization options; so you can choose the one that works best for you and customize it to match your brand.

Q: Are free eCommerce templates optimized for mobile devices?

Ans: Yes, free eCommerce templates are designed to be fully responsive, which means they can work well across all devices, including smartphones, laptops, desktops, and tablets.

Q: Are free eCommerce templates integrated with payment gateways?

Ans: Some templates are designed to have built-in payment integration features. However, there are some templates you need to link up with the popular payment gateways. There are plugins available in WordPress that you can easily install and take payment directly from your site.

Final Words

Choosing a perfect free eCommerce website design template is essential if you want to create a successful online store. Whether you are selling fashion, electronics, grocery, or handmade items, the templates mentioned above are the best to start an online store.

Spend some time exploring these free templates. Select the one to design a visually appealing and functional eCommerce website that matches your brand.

That’s all, these are our top free eCommerce website design templates. We hope this article will help you find the right template for your business.

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